Four projects, four kinds of problems
Every project starts with understanding the people behind the problem and ends with a clear, connected system that brings the whole experience together.
A digital identity solution
Rebuilding a crash-prone demo platform and an unwieldy admin panel into a coherent design system for a digital-ID and e-signing app.
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A rental platform, from zero to launch
Research-led redesign of a space-renting marketplace: new search, new trust signals, new visual identity.
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Making sustainable travel feel rewarding
A five-stage design-thinking sprint turning train travel between Nordic countries into a points-earning habit.
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Rebranding a psychology practice
Brand identity and web design for a growing therapy practice, from logo to layout.
Read case studyArchitecture taught me to think in systems
Before UX, I trained as an architect, with an MSc in Urban Design from KTH and a degree in Architecture from Chile. That background still shapes the way I design today. I naturally think about the bigger picture: how things connect, how people move through a system, and how to create structure without making things feel complicated.
Today, I’m part of the Consumer Services & Ecosystem Design team at Electrolux, where I design tools for technicians and support agents, while also improving self-service experiences across different markets.
- Based in
- Stockholm, SE
- Focus
- UX Research · Systems
- Currently at
- Electrolux
