Rebranding a psychology practice
Brand identity, web design, and UX support for Clefberg Psykologi, a growing therapy practice that needed a stronger, more professional presence online.
Background
Clefberg Psykologi is a psychology practice that had outgrown its basic webpage. With the business expanding and needing a stronger public image, my role focused on the rebranding phase and provided UX research support, working alongside UX designer Petra Jääskeläinen.
Process
The objective was clear: improve the existing website to support the company's growth, attract more clients, and better reflect the practice's professional image. The work followed a structured sequence:
- Brand discovery & strategy
- Identity package: logo design, professional photography, color palette, and typography
- Web design & UX design
- SEO
