Rebranding a psychology practice
Brand identity, web design, and UX support for Clefberg Psykologi, a growing therapy practice that needed a stronger, more professional presence online.
Background
Clefberg Psykologi is a psychology practice that had outgrown its basic webpage. With the business expanding and needing a stronger public image, my role focused on the rebranding phase and provided UX research support, working alongside UX designer Petra Jääskeläinen.
Process
The objective was to improve the existing website to support the company's growth, attract more clients and better reflect the practice's professional image. The work followed this sequence:
- Brand discovery and strategy
- Identity package: logo, professional photography, colour palette and typography
- Web design and UX design
- SEO
