About me
My process begins with listening. I focus on understanding what people actually need before jumping into solutions, turning complex problems into clear, meaningful experiences.
Currently at Electrolux in Stockholm, I design interfaces for operational efficiency and self-service across markets. My background spans UX design, research, and architecture, giving me a systems-level perspective on how products and people interact.
Experience
UX research and design of interfaces for operational efficiency for technicians and support agents. Led optimization of Electrolux's website, integrating new technologies including AI, to improve consumer self-service across North American and European markets.
UX research, testing, and design of new features for the 12iD app and admin platform. Maintained the 12iD Design System and designed a Management System for a logistics-industry client.
Designed a new rental platform end-to-end. Built a full qualitative and quantitative UX research strategy, managed accessibility requirements, and developed UI components and visual design.
Visual design for the webpage, and layout of documents and presentations.
Responsible for concept and development of housing and urban design projects. See sample projects
Studies
Skills & tools
Methods
- UX research & user testing
- Systems thinking
- Product strategy
- Requirements management
- Accessibility auditing
Software
- Figma / Figma Make
- Google Analytics
- Claude / Copilot
Languages
- Spanish: native
- English: professional proficiency
- Swedish: intermediate proficiency
Volunteering
- UX Design Mentor at Belong, 2026
- Graphic & UX Designer at TEDx Stockholm, 2019 to 2023