Hi! I’m Romina, a multidisciplinary UX Designer with an architecture & Graphic Design background, currently working at Electrolux, Stockholm.
As part of the Design team at Electrolux, I work across the full design process, from user research and concept development to UI design and testing. I dig into complex challenges, collaborate closely with multidisciplinary teams, and craft thoughtful, intuitive solutions. I work in an agile manner, where every step is completed in a short time frame, which allows me to test quickly with users and iterate upon.
Over the years, I’ve worked in diverse roles: UX Designer at 12iD, Graphic Designer at Gapminder, and Architect at MAS Arkitektur. I hold a Master’s degree in Architecture and Urban Design from KTH, as well as a diploma in UX Design from CHAS Academy.
Outside of work, I always look for ways to discover new things. I enjoy drawing, writing, taking courses, and attending local events. I'm passionate about lifelong learning and love exploring new tools, methods, and trends in design.
Experience
UX Designer at Electrolux / December 2024 - Present
- Design of SaaS-based internal tools to improve operational efficiency for technicians and support agents at the Customer Center.
- Research, design, and optimization for Electrolux’s online services, integrating new technologies, including AI, to improve consumer self-service capabilities across e-commerce and support platforms. Delivered solutions tailored to diverse markets, including North America and Europe, driving efficiency and improving user experience.
Product Designer at 12iD AB / November 2022 - November 2024
- UX Research, test, and design of new features for the 12iD app.
- UX Research and testing of 12iD Admin Platform.
- Updating and development of 12iD Design System.
- Re-design of the website with a clear focus on identified client needs.
- Conceptualize and design a Management System associated with an ID app for a client in the logistics industry.
UX/UI Designer at Vakansa AB / September 2021 - November 2022
- Led design for a new rental platform.
- Created full strategy for qualitative and quantitative UX research.
- Competitor analysis.
- Accessibility status & requirements management.
- Tests with wireframes and prototypes.
- Developing UI components & visual design.
Graphic designer at Gapminder / August 2019 - September 2020
- Designs for the webpage.
- Visual design, layout of documents, and presentations.
- Data visualization for annual report.
Architect at MAS Arkitektur / January 2018 - January 2022
Architect responsible for the concept and development of housing and urban design projects.
Studies
UX design
CHAS Academy / Sweden / 2020 - 2021
MSc Urban Design
Kungliga Tekniska Högskolan KTH/ Sweden / 2015 - 2017
MSc Architecture
Universidad Técnica Federico Santa María / Chile / 2009 - 2015
Software
Figma
Adobe CC
Google Analytics/Contentsquare
Copilot
Languages
English (professional proficiency)
Swedish (professional proficiency)
Spanish (native)