Hi! I’m Romina, a multidisciplinary UX Designer with a background in architecture, currently working at Electrolux in Stockholm, Sweden.
As part of the UX team at Electrolux, I work across the full design process, from user research and concept development to UI design and testing. I enjoy digging into complex challenges, collaborating closely with others, and crafting thoughtful, user-centered solutions.
Over the years, I’ve worked in diverse roles: UX Designer at 12iD, Graphic Designer at Gapminder, and Architect at MAS Arkitektur. I hold a Master’s in Architecture and Urban Design, along with a UX Design diploma from CHAS Academy.
Outside of work, I’m always looking for ways to grow—whether that’s drawing, writing, or volunteering with organizations like TEDx Stockholm. I'm passionate about lifelong learning and love exploring new tools, methods, and trends in design.
Experience
UX Designer at Electrolux / December 2024 - Present
- UX research, design, and optimization for Electrolux’s online services, integrating new technologies, including AI, to improve consumer self-service capabilities across e-commerce and support platforms. Delivered solutions tailored to diverse markets, including North America and Europe, driving efficiency and improving user experience.
- Updating and developing internal tools for technicians and agents, optimizing both app and web platforms improving functionality and performance.
Product Designer at 12iD AB / November 2022 - November 2024
- UX Research, test, and design of new features for the 12iD app.
- UX Research and testing of 12iD Admin Panel Platform.
- Updating and development of the Design System.
- Re-design of the website with a clear focus on identified client needs.
- Conceptualize and design a Management System associated with an ID app for a client in the logistics industry.
UX/UI Designer at Vakansa AB / September 2021 - November 2022
- Lead design for a new rental platform.
- Strategy for qualitative and quantitative UX research.
- Competitor analysis.
- Accessibility status & requirements management.
- Wireframes and prototyping.
- UI & visual design.
Graphic designer at Gapminder / August 2019 - September 2020
- Designs for the webpage.
- Visual design, layout of documents, and presentations.
- Data visualization for annual report.
Architect at MAS Arkitektur / January 2018 - January 2022
Architect responsible for the concept and development of housing and urban design projects.
Studies
UX design med kravkompetens
CHAS Academy / Sweden / 2020 - 2021
MSc Urban Design
Kungliga Tekniska Högskolan KTH/ Sweden / 2015 - 2017
MSc Architecture
Universidad Técnica Federico Santa María / Chile / 2009 - 2015
Software
Figma
Adobe Suit
Google Analytics/Contentsquare
Copilot/NotebookLM
Languages
English (professional proficiency)
Swedish (professional proficiency)
Spanish (native)