I start with people.
I’m Romina, a Product Designer based in Stockholm. My process begins with listening, so I can understand what people actually need before designing solutions. That curiosity, together with systems thinking, helps me turn complex problems into clear, meaningful experiences.
Background
I'm currently part of the Consumer Services & Ecosystem Design team at Electrolux in Stockholm, designing interfaces for operational efficiency and improving self-service capabilities across markets, including North America and Europe.
My background spans UX design, graphic design, and architecture, giving me a multidisciplinary perspective on problem-solving and design. I hold a Master’s degree in Architecture and Urban Design from KTH, as well as a diploma in UX Design from CHAS Academy.
Outside of work, I always look for ways to discover new things. I enjoy drawing, writing, taking courses, and attending local events. I'm passionate about lifelong learning and love exploring new tools, methods, and trends in design.
Experience
UX research and design of interfaces for operational efficiency for technicians and support agents. Led optimization of Electrolux's website, integrating new technologies including AI, to improve consumer self-service across North American and European markets.
UX research, testing, and design of new features for the 12iD app and admin platform. Maintained the 12iD Design System and designed a Management System for a logistics-industry client.
Designed a new rental platform end-to-end. Built a full qualitative and quantitative UX research strategy, managed accessibility requirements, and developed UI components and visual design.
Visual design for the webpage, and layout of documents and presentations.
Responsible for concept and development of housing and urban design projects.
Studies
Skills & tools
Methods
- UX research & user testing
- Systems thinking
- Product strategy
- Requirements management
- Accessibility auditing
Software
- Figma / Figma Make
- Google Analytics
- Claude / Copilot
Languages
- Spanish: native
- English: professional proficiency
- Swedish: intermediate proficiency
Volunteering
- UX Design Mentor at Belong, 2026
- Graphic & UX Designer at TEDx Stockholm, 2019 to 2023