Hi, I’m Romina, a UX Designer with a strong focus on UX research and systems thinking. I have experience designing consumer-facing, B2B, and service experiences, and I’m currently part of the Consumer Services & Ecosystem Design team at Electrolux in Stockholm.
In my current role, I work across the entire design process, from user research and discovery to concept development, UI design, and usability testing. I enjoy tackling complex challenges, collaborating with cross-functional teams, and turning insights into thoughtful, intuitive experiences that create value for both users and the business.
My background spans UX design, graphic design, and architecture, giving me a multidisciplinary perspective on problem-solving and design. I hold a Master’s degree in Architecture and Urban Design from KTH Royal Institute of Technology, as well as a diploma in UX Design from CHAS Academy.
Outside of work, I always look for ways to discover new things. I enjoy drawing, writing, taking courses, and attending local events. I'm passionate about lifelong learning and love exploring new tools, methods, and trends in design.
Experience
UX Designer at Electrolux / December 2024 - Present
- Design of service interfaces to improve operational efficiency for technicians and support agents at the Customer Center.
- Research, design, and optimization for Electrolux’s website, integrating new technologies, including AI, to improve consumer self-service capabilities across e-commerce and support platforms. Delivered solutions tailored to diverse markets, including North America and Europe, driving efficiency and improving user experience.
Product Designer at 12iD AB / November 2022 - November 2024
- UX Research, test, and design of new features for the 12iD app and admin platform.
- Updating and development of 12iD Design System.
- Re-design of the website with a clear focus on identified client needs.
- Conceptualize and design a Management System associated with an ID app for a client in the logistics industry.
UX/UI Designer at Vakansa AB / September 2021 - November 2022
- Led design for a new rental platform.
- Created a full strategy for qualitative and quantitative UX research.
- Accessibility status & requirements management.
- Tests with wireframes and prototypes.
- Developing UI components & visual design.
Graphic designer at Gapminder / August 2019 - September 2020
- Designs for the webpage.
- Visual design, layout of documents, and presentations.
- Data visualization for the annual report.
Architect at MAS Arkitektur / January 2018 - January 2022
Architect responsible for the concept and development of housing and urban design projects.
Studies
UX design
CHAS Academy / Sweden / 2020 - 2021
MSc Urban design
Kungliga Tekniska Högskolan KTH/ Sweden / 2015 - 2017
Architect's degree, MArch
Universidad Técnica Federico Santa María / Chile / 2009 - 2015
Software
Figma/Figma Make
Google Analytics/Qualtrics
Copilot
Volunteering
UX design Mentor at Belong / 2026
Graphic and UX designer at TEDx Stockholm / 2019-2023
Languages
English (professional proficiency)
Swedish (intermediate proficiency)
Spanish (native)