A digital identity solution

12iD is an authentication solution that provides an all-in-one mobile experience for login, payments and electronic signing.

As product designer I was responsible for a range of projects across the 12iD ecosystem, from the sales team's demo platform to the core app used by end users. Below are four of the projects I led.

The React Native app is the central product at 12iD, used by clients of partner companies for onboarding, login, transactions, authentication and signing. My task was to continuously review it, test it, design new features and create a strategy for development.

Usability review, research & strategy: since the app uses machine learning and blockchain, I worked closely with the team to understand its capabilities before designing solutions. I improved the Figma file after aligning with the team on mismatches with the shipped app and unclear documentation, and created a first list of requirements.

• Analysed competitors and their apps
• Proposed the first qualitative research with end users, and planned the methodology and recruitment
• Designed new features: an improved Recovery Details flow, Live Biometrics instructions and illustrations, and ID document frames for machine learning

Admin Panel is the online platform where clients approve and manage their customers' digital identities provided by the 12iD app.

Problem: the platform was originally designed by developers. It had usability issues and responsive problems, didn't follow the brand guidelines, and new features were waiting to be built. My task was to create a roadmap and make it more user-friendly: audit, test, suggest changes, and design and prototype the new features.

Usability review & research: after auditing and testing, I created a strategy that prioritised usability. I documented each issue and why it mattered, proposed solutions with wireframes, and agreed a plan of action with the product team. Next we improved brand alignment and responsiveness, while I planned user tests with a user profile, questions and scenarios.

Prototyping & testing: I built the prototype in Figma with the agreed changes, which became the basis for future design work. I recruited people matching the user profile and tested it to guide further improvements.

Democorp shows potential clients how the 12iD app would work with their systems. It is both an online platform and an app, mainly used by the sales team in demo sessions.

Problem: the app crashed often, and the platform wasn't responsive, so it couldn't replace the app. My task was to create a new responsive Democorp platform in the shortest time possible, so the sales team could book demos again.

Wireframing: keeping a tight sync with the development team was essential. We met regularly to discuss ideas and make decisions together, which kept everyone on the same page and the project on track. The platform was fully implemented in just three weeks.

The goal was to make the website clearer for potential clients about our technology, how the app works and the company, and more appealing to investors. My task was to design the update and implement it in Squarespace.

Research, analysis & prioritisation: I first defined the users: mainly potential clients and investors, but also future employees and end users of the app. I planned qualitative and quantitative research to understand what was unclear or missing.

• Interviews, surveys, observation, data analysis and competitor analysis
• Affinity diagram to find the main areas of concern
• Requirements list prioritised by value and time
• Findings aligned with the CEO and sales team before designing